Week 51 (September 8 – September 14, 2025)

Introduction

“Good morning, everyone! This week, we’re drawing inspiration from The Official BNI Podcast, Episode 920, titled “No One Cares What You’re Saying.” The message is clear: people don’t remember what you say—they remember why you say it and how it made them feel. Let’s explore how sharing the heart behind our message can deepen connections and generate more referrals.”

Body

“Here are three principles to help you communicate your ‘why’ in a way that truly resonates:

1. Speak with authenticity – When you share why you do what you do—your passion, purpose, and values—you create an emotional connection. Authenticity inspires trust and makes your message memorable.
2. Focus on impact, not features – Instead of leading with what you do, lead with how that work changes lives. Help listeners feel the impact by telling stories about outcomes, transformations, or how your work made someone feel.
3. Engage emotions, not just logic – People connect through emotion. When you illustrate your purpose with emotion—whether it’s joy, empathy, or determination—you make your message stick and invite others into that feeling.”

Example

Education Coordinators: This is a perfect time to share YOUR WHY and give your Chapter Members a reason to want to give you even more, as you have poured your energy and passion into preparing these Education Moments all term. Put the focus on your powerful WHY for a minute and show us what it means to have an emotional connection. Not sure about your WHY, listen to the podcast and start writing so you can use this in every Featured Presentation and One-to-One in the future!

Conclusion

“Your ‘why’ is more powerful than any sales pitch. By speaking with authenticity, highlighting impact, and connecting emotionally, you’ll make a deeper and more lasting impression. This week, let’s elevate our presentations by sharing not just what we do—but why we do it. That’s what truly makes people care.”