Week 34 (May 19 – May 25, 2025)

Introduction

“Good morning, everyone! Today, we’re focusing on one of the most critical elements of business success—follow-up. Whether it’s following up on a referral, a client inquiry, or after a networking event, timely and thoughtful follow-up can be the difference between gaining a new client or missing an opportunity.”

Body

“Here are three ways to make your follow-up process more effective:

1. Be timely – The sooner you follow up, the better. A quick response shows professionalism and helps you stay top of mind. Aim to follow up within 24-48 hours after receiving a referral or meeting someone new.

2. Personalize your message – Generic follow-ups often get ignored. Reference a specific part of your conversation or their business needs to show that you were actively listening. A personalized touch goes a long way in building trust.

3. Offer value – Instead of just checking in, use your follow-up to offer something of value, such as a helpful resource, an introduction to a contact, or a special offer. This helps move the relationship forward and shows that you’re committed to providing solutions.”

Example

“Let’s say you met a potential client at a networking event. Instead of just sending a generic ‘Nice to meet you’ message, follow up by saying, ‘It was great talking about your marketing needs at the event. I’d love to share a few strategies that could help your business increase visibility.’ Offering value in your follow-up keeps the conversation going and builds your credibility.”

Conclusion

“Following up is more than just a courtesy—it’s a key part of building strong relationships and ensuring business success. Let’s all make a habit of following up quickly, personalizing our messages, and offering value in every interaction. By doing this, we’ll turn more opportunities into results.”