Week 31 (April 28 – May 4, 2025)

Introduction

“Good morning, everyone! Today, we’re going to talk about how to make the most of Business Open House events. Open Houses provide an excellent opportunity to showcase your business, invite potential clients, and introduce them to the value of BNI. When we approach these events with a strategic mindset, they can lead to more referrals and stronger business relationships.”

Body

“Here are three ways to maximize the impact of your Business Open House:

1. Invite strategically – Think about the people in your network who would benefit most from attending your Open House. Personalize your invitations using the GRIP script to explain how the event can help them grow their business and build new connections.

2. Highlight your BNI membership – During the event, talk about the value of BNI and how it has helped you generate referrals and grow your business. This helps visitors see how BNI can benefit them as well and encourages them to explore joining our Chapter.

3. Follow up after the event – The success of an Open House doesn’t end when the event does. Be sure to follow up with attendees, thanking them for coming and offering to meet again for a One-to-One to learn more about their business.”

Example

“For example, if you invite a local business owner to your Open House and introduce them to a few of your BNI Members, they can see firsthand the value of networking. After the event, follow up with a quick message thanking them for attending and suggesting a coffee meeting to discuss how BNI could help them as well.”

Conclusion

“Business Open Houses are a great way to introduce your business and the value of BNI to a wider audience. By inviting strategically, highlighting BNI’s impact, and following up after the event, we can turn these Open Houses into opportunities for referrals and business growth. Let’s all focus on maximizing our next Open House and bringing more visitors into our Chapter.”