Week 45 (August 4 – August 10, 2025)

Introduction

“Good morning, everyone! Today, we’re going to focus on the power of testimonials. Testimonials are one of the most effective ways to build trust and credibility within our Chapter and with potential clients. They provide real-world proof of the value you bring and can be a game-changer in growing your business through referrals.”

Body

“Here are three ways to leverage testimonials to build trust and grow your business:

1. Ask for testimonials regularly – After a successful project or positive interaction, don’t hesitate to ask clients for a testimonial. The more testimonials you have, the more social proof you can offer potential clients, making it easier for them to trust you.

2. Use testimonials in your weekly presentations – When delivering your 30-second presentation, share a quick testimonial to highlight how you’ve helped a client. This not only builds your credibility within the Chapter but also helps other Members understand the kind of clients you serve and the value you provide.

3. Showcase testimonials on multiple platforms – Post your testimonials on your website, social media, and even in your email signature. The more visibility your testimonials have, the more potential clients will see how others have benefited from your services.”

Example

“Imagine you’re a marketing consultant, and a client writes a glowing testimonial about how you helped them increase their leads by 50%. Sharing that testimonial during a BNI meeting, and then posting it on LinkedIn, can boost your credibility and increase your chances of receiving more referrals.”

Conclusion

“Testimonials are a powerful tool for building trust and showcasing the real-world impact of your work. By asking for testimonials regularly, using them in your weekly presentations, and sharing them on multiple platforms, you’ll strengthen your reputation and increase referral opportunities. Let’s all make testimonials a key part of our strategy for growing our businesses.”