Week 7 (November 11 – November 17, 2024)

Introduction

“Good morning, everyone! Today, we’re going to talk about the art of the ask. One of the keys to getting great referrals is being specific in what you’re asking for. When we’re clear and precise about the referrals we want, it becomes much easier for Members to help us.”

Body

“Being specific helps our fellow Members know exactly who to refer to us. Here are three ways to make sure your ask is clear and effective:

1. Target a specific industry or person – Instead of asking for ‘anyone who needs my service,’ name a specific company, role, or industry you’re targeting. This makes it easier for Members to think of a person or connection.

2. Explain why it matters – Give a reason behind your ask. Let the Chapter know why a certain industry or person would be a great referral for you.

3. Make it memorable – Create an ask that sticks in people’s minds. The more memorable your request, the more likely it is that someone will think of a connection when the opportunity arises.”

Example

“Instead of asking for ‘anyone who needs a financial advisor,’ you could say, ‘I’d love an introduction to the HR director at Smith Manufacturing in Clearwater, the HR Manager is Gordon Smith. I specialize in helping companies set up 401(k) plans, and I know Smith Manufacturing is looking to improve their employee benefits.’ This kind of specific ask makes it much easier for Members to identify a good referral.”

Conclusion

“Remember, specific is terrific! The more detailed and targeted your ask is, the better chance you have of getting the referrals that will really grow your business. Let’s all work on being clear and specific with our asks so we can help each other even more.”