Week 19 (February 3 – February 9, 2025)

Introduction

“Good morning, everyone! Today, we’re going to focus on an important aspect of networking—the elevator pitch. A strong elevator pitch is essential for quickly and clearly explaining what you do and how you help others. It’s especially valuable during International Networking Week when we may have visitors and new opportunities to make connections.”

Body

“Your elevator pitch should be concise, clear, and engaging. It’s your chance to make a strong first impression. Here’s how to craft an effective elevator pitch using these three key tips:

1. Keep it short and focused – Your pitch should be no longer than 30 seconds. Focus on the core of what you do and how you help others. This keeps the listener’s attention and ensures they remember you.

2. Explain your value – Don’t just say what you do—explain how it benefits others. For example, instead of saying ‘I’m a financial advisor,’ you could say, ‘I help individuals and businesses create financial plans that build wealth and security.’

3. End with a call to action – Encourage the person to take the next step. You could say, ‘If you know someone looking to secure their financial future, I’d love an introduction.’ This helps keep the conversation going and opens the door for referrals.”

Example

“Let’s say you’re a marketing consultant. Your elevator pitch could be: ‘I help small businesses increase their visibility and attract more clients by creating targeted marketing strategies. If you know any business owners looking to grow, I’d love to connect with them.’ This is clear, direct, and highlights how you bring value.”

Conclusion

“Having a strong elevator pitch is one of the best tools for effective networking. Let’s all take some time to refine our pitches, keeping them short, focused, and clear about the value we provide. This way, we’re ready to make great first impressions during International Networking Week and beyond!”