Week 19 (Feb 3-9, 2025)

Introduction

“Good morning, BNI Family! Today, let’s focus on something simple yet powerful—your elevator pitch. Think about it: You have about 30 seconds to capture someone’s attention. How do you communicate your value clearly, so they remember you?”

Body

“Your elevator pitch is more than just a quick summary of what you do. It’s your chance to connect, to build curiosity, and leave a lasting impression. Here’s a quick formula:

1. Start with a hook – Grab their attention by addressing a common pain point or a problem your target audience faces.

2. Explain your solution – Briefly describe how your business solves that problem and why your approach is unique.

3. Share results – Offer a real-life example of how you’ve helped someone. People connect with stories.

4. Close with a question – Engage the person by asking a question that prompts them to think about their own situation or needs.”

Interactive Element

“Let’s practice: Pair up with a partner for two minutes. One of you will deliver your elevator pitch, and the other will provide feedback on clarity and impact. After two minutes, switch roles. I’ll time us, and then we’ll share a few examples with the group.”

Conclusion

“Remember, a strong elevator pitch is short but impactful. It’s something you can use anytime—whether at a networking event or just a casual conversation. Let’s refine our pitches so that when International Networking Week comes around, we’re ready to make great first impressions!”