Learn to expect some rejection

– One of the best antidotes to sales rejection is also the simplest:

– Know it’s a possibility.

– A person who understands that some level of rejection is a normal part of the business will be less likely to be deflated by it when it happens.

Refuse to internalize it

To stop negative self-talk in its tracks, suggest your people keep a list of the successes they’ve achieved to remind themselves of these things when a string of rejections gets them down.

As a leader, you should also be intentional about praising each of your staff for wins both big and small.

Public recognition or a few words of encouragement go a long way in motivating your

team members to keep their heads up and persevere.

Evaluate the nature of the rejection

Did the prospect say:

• No, we already have a provider

• No, we don’t have the budget right now

• No, that’s not something we need

Always learn from losses

Rejection in sales is especially painful when it happens late in the sales process.

But even then, not all is lost. Teach your salespeople to view these experiences as learning

opportunities.

Seek support if necessary

Encourage people to seek support from each other, and to share their rejection stories openly so everyone can learn from them.

When handled well, this can have the added benefit of improving camaraderie and team cohesion.

Focus on the next opportunity

One of the best ways to overcome rejection in sales is to focus your attention on the next opportunity.