Introduction (20 seconds)

Hello, everyone. Today, we’ll explore a fresh perspective on networking relationships, from accidental encounters to powerful allies. This enlightening education is inspired by the book “Make Your Contacts Count: Networking Know-How for Business and Career Success” by Anne Baber and Lynne Waymon. Let’s delve into the various layers of networking connections.

Step 1: Accidents (30 seconds)

Imagine your network as a bulls-eye, with accidents occurring outside the outer circle. Accidents are chance meetings, like chatting with a stranger on a plane. These connections are fleeting unless you take action to stay in touch. While 27% of people have developed relationships through accidents, relying solely on chance isn’t wise.

Step 2: Acquaintances (30 seconds)

Within the outermost circle, we find acquaintances—individuals you could locate because of mutual contacts. These are like the architect you met at a distant family event. Though not part of your daily life, acquaintances offer diversity to your network. Remember them when aiming to broaden your connections.

Step 3: Associates (30 seconds)

Move a step further to associates, individuals inside the next circle. Associates share group memberships, such as BNI members in our weekly meetings. Building trust within this circle usually takes time, around six to eight months in BNI. Fostering these relationships is vital; otherwise, they remain mere co-members, not resources for each other.

Step 4: Actors (30 seconds)

To transform associates into actors, initiate value exchanges like tips, resources, or information. Givers Gain® is the principle here; when you give, others will reciprocate. Actors are active contributors within your network, embracing the essence of strong relationships.

Step 5: Advocates (30 seconds)

Advocates are inside the next circle. They know and trust you deeply, actively seeking opportunities for you. You’ve demonstrated your capabilities and reliability to them. In BNI, advocates are like referral partners generating multiple referrals for each other. Their recommendations are vivid testimonials of your expertise.

Step 6: Allies (30 seconds)

At the core of your network are allies, a select few on your personal board of directors. They understand your goals and actively support your journey. You reciprocate this support. Allies celebrate your successes and provide guidance during challenges. Achieving this level in BNI requires effort and time, but the results are extraordinary.

Conclusion (20 seconds)

Reflect on your networking contacts and place them within this bulls-eye model. Determine the next step you can take with each person. Whether it’s moving from associate to actor, actor to advocate, or advocate to ally, these distinctions empower you to cultivate fully developed relationships. Networking becomes an art, not an accident.

Thank you for joining us today as we unlock the artistry of networking relationships.