Introduction (20 seconds)

Hello everyone, today’s topic dives into the world of substitute overuse in BNI and how it can inadvertently harm your Visibility and credibility within your chapter. While substitutes are valuable for planned absences, they should complement your presence, not replace it entirely. Let’s explore this important aspect of maintaining strong connections within BNI.

Give me a V! (30 seconds)

In BNI, Visibility is vital. It’s about ensuring that your fellow members know you and understand your business. Simply put, showing up to meetings is the first step to achieving Visibility. Conversely, absenteeism diminishes your Visibility and Credibility, leading to a loss of trust among your peers. Substitutes can help you maintain this Visibility and Credibility, but only if used thoughtfully.

Who is a Good Substitute (30 seconds)

An ideal substitute is a client who can passionately endorse your business. The next best choice is a colleague who understands your work. It’s wise to compile your list of potential substitutes to avoid relying on the “Last Resort” substitutes. These are individuals who attend frequently but may not fully grasp your business.

How to Prepare your Substitute (30 seconds)

Effective preparation is key. Give your substitute ample notice, register them in the BNI app, and remind them a day before the meeting. Provide them with a clear guide on what to say and how to represent you. Equally important, share your referrals and testimonials for the week. This shows your commitment to the chapter even when you can’t attend.

Death by Substitute (30 seconds)

Here’s the caveat: no substitute can truly replace you. They’re placeholders, not the real deal. Relationships formed within the chapter weaken when you’re not present. Sending a substitute too frequently means you miss meeting new members and visitors, eroding your sense of belonging. BNI policy sets a maximum of 3 substitutes in a rolling 6-month period, preventing overuse.

Summary (20 seconds)

In summary, substitutes are a wonderful way to show your dedication to the chapter when you can’t attend. However, excessive reliance on substitutes can lead to a decline in your Visibility and connection with the group. Remember, while substitutes are valuable, you are irreplaceable. Strive for balance and continue nurturing those critical relationships within your BNI chapter.

Thank you for joining us today to explore the nuances of substitute usage in BNI.